OGG-PDX-LAX and OGG-SEA return. We live on Maui and use both Alaska and Hawaiian Airlines to travel. This is a new market for Alaska and we hope they continue to improve their service. These flights were okay - standard mainland business class. Food was average. Service was good and attentive. What is lacking is a seat with better pitch foot rests and pillows or blankets. Hawaiian Airlines give you a seat with about 140 degree recline leg and foot rests and pillows and blankets. Both airlines are attentive to needs but Hawaiian has the edge with unsolicited water drinks etc. Costwise Alaska charges about $300 less than Hawaiian. For the money and the additional comfort I want Hawaiian is the better deal. But keep trying Alaska.