The Airline Star Rating system is the global programme managed by Skytrax which classifies airlines according to the Quality of their front-line product and staff service standards.
Introduced in 1999, the Airline Star Rating system is regarded as the leading global Benchmark of airline standards. Before a Star Rating level is awarded, Skytrax conduct a detailed Quality analysis across more than 800 different areas of
an airline's front-line product and staff service standards.
The Star Rating programme operates a real-time analysis format within Skytrax, to ensure that Airline Star Rating levels are constantly maintained and adjusted in accordance with changes made by an airline, be this to product or service standards.
Airline Star Rating is not based on customer feedback or reviews, but detailed Audit analysis that ensures every airline is guaranteed a fair and independent approach. Ratings look at all areas of an airline's airport and
onboard product and service standards, and this is applied across all cabin types, be they short, medium or long haul. Within the Star Rating criteria, there are key requirements that will determine a final rating level, and these govern key
product areas such as seat standards and inflight entertainment.
Seat comfort remains a priority factor to most passengers, in Economy, Business or First class - and this is a well-proven feature in final trip satisfaction. Skytrax apply key guidelines that determine what is necessary to
achieve specific Star Rating levels, and cabin seating forms a part of this. Skytrax have a clear definition as to what delivers required 5-Star Quality levels, to ensure the necessary standards and 5-Star exclusivity can truly stand out.
World Airline Star Rating provides the world airline industry and it's customers with a professional, unified Quality classification system that is the internationally recognized symbol of airline product and service standards.
Every airline is ranked on the basis of the delivered front-line Product and Service quality - with Star Rating levels representing international product and service standards. In the case of domestic-only
airlines, Star Rating reflects domestic product and service quality.)
SKYTRAX do not include commercial factors (eg fares, schedules, frequent flyer rewards etc) in an Airline Star Rating. These are areas that change so frequently it would not be possible to operate a fair and
accurate Rating system, and the primary focus of airline Star Rating is to highlight the "front-line" product and service that customers can expect from each airline.
STAR RATING - METHODOLOGY
Star Rating examines over 800 different areas of front-line product and staff service delivery.
The complete listing is available to airlines featured in the World Airline Star Rating programme.
For more details of World Airline Star Rating please refer to
Rating Methodology
|