Be aware when shopping at the Zurich Airport Duty Free Shop! The price tags of items at Zurich Airport Duty Free Shop are marked below the actual price you will pay at the cashier. I wonder if anyone regulates those shops since a lot of people end up paying surprisingly more (up to 40% ) than the advertised price. Next time you are there making a purchase pay attention to the price you are charged and you will see. If one complains about it the employee just shows you a sign stating that only the CHF prices are valid. Like I am supposed to read every little disclaimer when doing some quick shopping before boarding my flight? So why post the prices also in Euro and Pounds then? Since those are the price tags in question the ones marked way lower than what you will pay. Is it a gimmick to lure shoppers to load up their basket? That is one answer I would like to know myself.