I fly regularly with Icelandair usually flights are on time and checkin/boarding goes smoothly. The seats are relatively comfortable. The food used to be free - now food and drinks must be bought but drinking water is usually provided sometimes a bottle that passengers help themselves to at boarding time. At odd times in the flight (on morning flights about half an hour after takeoff just when one is about to drift off to sleep) loud advertisements touting the miracles of Iceland obviously aimed at tourists blast from the screens cannot be turned off. Flight attendants are decidedly unfriendly and seem to view passengers as an inconvenience that must be at best endured. Flights are very expensive compared to other carriers. Not recommended unless nothing else is available.