In general Alaska Air has been my number one go to airline. They have been customer service oriented for as long as I can remember. The only bad experience I had was when I had MVP Gold status. I called the then Horizon MVP line and asked to have my husband seated next to me. They refused since he was not an MVP Gold. So I called the Alaska MVP Gold number and they put him next to me no questions asked. As for booking I recently booked a vacation through Alaska and had a difficult time. It would not pull in any of my account information from either my personal or EasyBiz account so I had to enter it all manually. Also unlike when you book just a flight you cannot pick your seats in their vacation page. I found both of these items to be frustrating. I doubt I will book a vacation through their site again. I will do everything separately.