LHR-Belgrade-LHR in business. Alitalia lounge at Heathrow was quiet and pleasant with adequate facilities. Onboard the 737 business was in a dedicated cabin with three rows of seats in a 2x2 config. These are old-style first class seats with plenty of leg room. Pre-flight juice and water offered sparkling wine on request. FA’s busy and courteous. Food ordinary airline food served in massive portions – a Serbian characteristic. Crew generous with wine and other drinks. Cabin was full but with all that space you hardly noticed. All in all it made me nostalgic for the days when most business classes in Europe were like this – ie a sufficiently different experience to warrant the higher price. JAT’s price is roughly £500 as opposed to BA £800 on the same route. Only slight disappointment was the funereal business lounge at Belgrade (tatty purple leather sofas) but even that offered a waitress service of drinks and snacks. Would definitely fly JAT business again.