Airlines are talking to customers with SKYreply

January 19, 2016 Category:

As the world’s leading airline review portal Skytrax have announced the launch of SKYreply, a service which provides airlines the chance to reply and comment on customer reviews.

About SKYreply

Commenting on the introduction of the new service, Edward Plaisted said: “For many years, air travellers have been posting their trip experiences (be they good, bad or neutral) on the Skytrax review site. With the launch of SKYreply, we are giving airlines the option to comment on and respond to these user reviews. This is seen as much more than just a right to reply, and we are creating a platform of dialogue that we hope will give airlines an opportunity to give constructive feedback as well. Most airlines are nowadays much more proactive at this type of dialogue through various social media channels, but we are providing an industry-wide option for any airline in a single site. We will shortly be adding the SKYreply option for airports throughout the world to similarly reply to reviews.”

Verified user reviews

Coinciding with the launch of SKYreply, many of our users have been receiving requests for additional trip verification (eg. copy of their e-ticket) in recent weeks. With the success of these extra authenticity checks, Verified reviews will be highlighted in due course and will make the purpose of the SKYreply service more meaningful to both our users and the airlines.

What site users will see

Airlines are able to post their SKYreply to individual reviews, and the response is shown below the trip review in question. The review heading will also show a blue message icon to identify those which have been responded to.

About Skytrax

The Skytrax name is associated with Quality Excellence throughout the world by the air transport industry, and is recognised for it’s Airline and Airport Star Rating, the World Airline Awards and Airport Awards. Skytrax created the Air Travel review website ( as an independent customer forum, which has become the leading review site for airline, airport and associated air travel traveller reviews. This website has no financial association or affiliation with any airline or airport featured.

Airline registration for SKYreply

Any airline wishing to participate in the SKYreply response and comment option should contact Skytrax to get registered, and within 24 hours your service will be up and running.

Airlines can obtain the information from our Web Support at E-mail: [email protected]