KLM has teamed up with Dutch top designer Hella Jongerius to introduce a brand-new atmosphere, furnishings and style
in World Business Class. The guiding principle is the customerís comfort and privacy as befits KLM. In addition to the
new full-flat seats, the interior features new carpeting, panel decorations, curtains, lighting, blankets, cushions
and upholstery. First up for redecoration are KLMís fleet of 22 Boeing 747-400s. In so doing, KLM will be changing all
of WBC in the height of Dutch design, thereby combining its Dutch roots with international allure.
The new full-flat seat offers customer optimum comfort. It can be reclined horizontally so the passenger can lie fully
flat. The seat position in the cabin and the partition between television screens ensure greater privacy for
passengers. There are also storage compartments in the seats beside the passengers and under the television screens.
The number of seats in World Business Class will be reduced from 42 to 35 aboard the Boeing 747-400. KLM has chosen
the Diamond Seat manufactured by B/E Aerospace.
The guiding principle of new design is to ensure that passengers feel at home on board. That involves a transition
from a business-like look to a greater sense of being at home. This has been achieved by using a characteristically
warm colour palette, more sustainable materials, and by enhancing personal comfort. The design is timeless,
recognisable and unified by the decorative dot patterns that feature on every item.
Naturally, the new interior features the fresh and recognisable KLM blue. To ensure the sense of comfort on board,
Hella Jongerius has blended warmer and darker colours into the existing colour range making the KLM blue sparkle even
more. The five new colours are aubergine, dark brown, midnight blue, cobalt and dark grey.
Innovative and Sustainable
Sustainability is another point of focus for KLM in all new developments. The new design therefore had to be
innovative as well as sustainable. In meeting this requirement, Hella Jongerius sought new solutions within the
existing options available to the airline industry. The carpeting, for instance, was manufactured partly of discarded
KLM ladiesí uniforms. KLM recycles all of its discarded carpets in collaboration with carpet manufacturer Desso based
on the cradle-to-cradle principle. This is in line with the CSR policy KLM has pursued for years.
July 2013 will see the inaugural flight of the first KLM aircraft with the new interior including the new seat. KLMís
Boeing 747-400 fleet, consisting of 22 aircraft, will be redecorated first. It is expected that the entire 747-fleet
will be redecorated by April 2014. Work on KLMís 15 Boeing 777-200s is planned for the summer of 2014.