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Verified Review | London Heathrow to San Francisco with British Airways. BA was once a classy airline for their first class service, amenities and food. But they have succumbed to the economic pressures to the point their first class service is a lot less than it use to but the price is still absurd even using points. They even hijack you for an additional $1000. Or as I like to say, you cough up 200K in points and the $1000 fee covers their real expense for you to sit in first. They have jammed more seats in so the attendants have more customers. The seat in spite of its new design is tighter and less comfortable for a 6'1", 240 person to do anything but sit up and watch a movie or hope they do not run out of the food selection on the menu. Second, the staff use to be the most experienced flight attendants but the last two times I flew BA in first I had young attendants who clearly were not use to serving FC customers. A request for say an additional pillow or second cup of coffee went unanswered more than once which is a sign of inexperience. The last trip flying home in April I was handed a menu with a tasting menu or a traditional menu. First class was maybe 50% full. When it was my turn, I asked the flight attendant if I could select some of the tasting menu along with features from the traditional menu - she said she would check and shortly returned to say they were out of the tasting menu items. Now please explain to me how any international first class service could be out of food 10 minutes after leaving the airport? Clearly if they do not have enough for mix or matching then this is a stingy sign of cutbacks on the lowest scale to save a few pennies. At the average price of $10,000 for a first class seat, BA should make damn sure first class has all the food you need. Their menu also talks about late night snacks and on the last two BA first class flights to the US when I wanted to try these snacks they were gone as they are shared with business class. The food served is both uninspiring and generally on the level of US airlines first class which is cooked to death and reheated. Way to go BA, you have sunk to the lowest common denominator. Third, when I arrive in SF and in spite of my luggage having a priority tag, it never comes out in the first batch and often towards the end of the delivery so they have failed on even that count. Unlike the first class asian carriers like Singapore and Cathay where my FC luggage arrives first, BA is always hit and mostly miss. Finally, what galls me is the worthless survey they ask me to fill out describing my FC experience on BA. I let them know everything I said in this review and the last question asked is "would you like us to call you regarding this review and experience"? Yes, I say and not once has someone called. I am waiting for the day when BA announces "all passengers including first" should buy food before boarding and headsets are for sale.