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The 2004-5 World Airline Alliance Survey results represent a total of 1,627,440 completed,
eligible
survey interviews, during the 9 months of the project period.
Survey respondents were asked to rate the following alliance service and product aspects, using
a 3 scale ranking : Excellent, Fair or Poor.
 Ease of collecting & using FFP miles across different airlines in the alliance
Cross-member airport services, check-in, ticketing, transit etc
Corporate branding for airline alliance in airport environments
Ability to use airport lounges for different airlines in airline alliance
Quality of airport lounge facilities available for alliance members
Member recognition & assistance amongst the different alliance member airlines
Consistency of the seating product amongst member airlines
Consistency of onboard service between the member airlines
Quality of Inflight Entertainment facilities between the member airlines
Ability for top tier members to gain upgrades on member airline flights
Allocation of preferred seating for top tier alliance members
As a Survey "addendum" survey interviewees were asked to give their opinion of Alliance
performance in the categories below - stating either (1) Agree (2) Disagree (3) No
Opinion
The alliance makes my air travel more enjoyable
Benefit from a wider network of flights as a member of this alliance
The alliance membership can provide better value fares
The alliance member airlines all try to meet expectations
Likely to stay loyal to this airline alliance
Alliance membership seems to benefit the airlines, not the customer
As the alliance expands, service standards are getting better
Press
Release
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